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In addition, podcasters will be able to incorporate existing ad partnerships into their videos Anchor said its recently announced automated ads will begin rolling out to select creators in the coming months. Spotify’s vodcasts also will be viewable on its desktop app, web player, and most smart TVs and video-game consoles.Ĭreators also will be able to soon be able to monetize Spotify video podcasts via the company’s podcast subscriptions feature, by making vodcasts available exclusively to paying subscribers. In the Spotify mobile app, video-enabled podcasts can be viewed in full-screen mode and listeners can switch back to audio only at any time. This happens about once every three podcasts or so. This is really frustrating for longer podcasts because it is difficult to find my place again. Spotify said is has found that users want the option to switch between audio-only and video depending on what they’re doing and what they’re listening to. If I am in the middle of a podcast and an ad starts playing (on JRE for instance), the podcast will restart at the beginning once the ad is complete. With video podcasts, “fans can get to know their favorite podcast hosts even better, and creators can connect with their audiences in a much deeper way,” Spotify said in announcing the expanded availability of the feature. Shows and podcasters currently with video versions available include “The Joe Rogan Experience,” The Ringer’s “Higher Learning with Van Lathan and Rachel Lindsay,” Philip DeFranco, Jasmine Chiswell, “The WAN Show” and “Juicy Scoop With Heather McDonald.” The audio-streaming giant first launched video podcasts in July 2020.
